Audi A1, 2011
Audi is introducing a whole new dimension to the compact class with the all-new Audi A1. It is dynamic and high quality, emotional and individual. It condenses all of the virtues of the brand down to less than four meters - a design full of character, uncompromising quality and pioneering efficiency technologies. The agile chassis and powerful engines make the Audi A1 the sportiest car in the segment.
The interior: airy and dynamic
The interior of the Audi A1 is spacious and airy. The instrument panel is suggestive of an airplane wing; its four round air nozzles are reminiscent of the turbines of a jet. The clear ergonomics and the uncompromisingly high fit and finish typify the Audi brand's high standards. Many lovingly designed details in the interior document the premium character of the Audi A1.
High-tech and efficiency: the seven-speed S tronic
At Audi, efficiency is always high-tech. The Audi A1 is available with the seven-speed S tronic transmission. The dual-clutch transmission changes gears extremely quickly, comfortably and without detectable interruptions in pulling power. It offers both automatic and manual modes, with paddles on the steering wheel available as an option. It provides for tremendously fun driving and also further reduces fuel consumption - typical Audi.
The Audi A1 is sporty, powerful and attractive. As a newcomer in the compact segment, it appeals to a modern customer group - a young, urban, lifestyle-oriented public. Audi A1 customers - many of whom are expected to be women - are interested in design, music, fashion and sports. The entry-level model priced at around 16,000 euros.
Design
It has a confident road stance - powerful, distinctive and full of character: The Audi A1 is both the premium option and the athlete in its class. The pronounced encompassing shoulder line, the color-contrasted roof arch and the unusually sharply sloping C-pillars give the three-door an unmistakable silhouette. The dimensions also document the dynamic lines: 3.95 meters (12.96 feet) long, the latest model from Audi is an impressive 1.74 meters (5.71 feet) wide but only 1.42 meters (4.66 feet) tall. The wheelbase measures 2.47 meters (8.10 feet); the overhangs are correspondingly short.
Powerful design element: the tornado line
The most striking impression when viewed from the side is the straight, slightly upward course of the lines, which visually stretch and accelerate the Audi A1. The upper edge of the hood extends below the side windows to the rear end. As with the Audi TT sports car, the point where the encompassing hood meets the fenders is the point of origin for a typical Audi design element - the tornado line. It continues in the door and the rear flank. The line runs closely and precisely above the wheel wells, giving the Audi A1 a powerful road stance.
Interior
Sportiness, precision and youthful freshness - these themes characterize the interior of the Audi A1. The designers looked to airplane wings for inspiration for the elegantly curving instrument panel. The four round, far-protruding air nozzles are reminiscent of the turbines of a jet.
The center console, with its integrated strip of secondary switches, resembles the stern of a yacht and appears to float above the center tunnel. The control unit for the climate control system and the three cylindrical rotary dials of the optional automatic climate control system are another optical and haptic highlight on board the Audi A1. The instrument panel is also home to the head unit for the radio or the optional MMI control and infotainment system. The display, which is standard with the concert radio or higher, is retracted into the instrument panel and extends upward at the push of a button. This installation position, ideal for quick reading, is a unique selling point in this vehicle class.
Drivetrain
The entry-level gasoline engine is the new 1.2 TFSI. It generates 63 kW (86 hp) and produces its peak torque of 160 Nm (118.01 lb-ft) already between 1,500 and 3,500 rpm. Coupled with a five-speed manual transmission, the four-cylinder accelerates the Audi A1 from 0 to 100 km/h (0 - 62.14 mph) in 12.1 seconds on its way to a top speed of 179 km/h (111.23 mph). In the EU driving cycle, it consumes only 5.1 liters of fuel per 100 km (46.12 US mpg), which corresponds to only 119 grams of CO2/km (191.51 g/mile).
High performance: the wheel brakes
The sporty performance, top-class safety and comfort required in the premium compact class place high demands on the brakes. The brake system of the Audi A1 was selected specifically for the performance of the different variants.
Even the models with the entry level engines should therefore have plenty of braking power in reserve. Every vehicle comes equipped with ventilated disc brakes up front and massive brake discs in the rear.
Sport steering wheel
In keeping with the vehicle's sporty character, the Audi A1 comes standard with a grippy three-spoke sport steering wheel that can be optionally wrapped in fine Nappa leather and trimmed with high-quality chrome-design elements.
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